Good Cause Creative is a team of expert storytellers. We are also the publishers and editorial team behind WISH Cleveland, a website and weekly e-news celebrating people in Northeast Ohio who keep us inspired. A portion of all Good Cause Creative income supports WISH Cleveland and #GivingTuesdayCLE.



We exist to create communities and workplaces where people come first, social responsibility is deeply valued and business is a force for good. 


To uplift, support and empower people who make the world a better place


  1. People first, always.

  2. Keep it simple.

  3. Tell the truth. Be kind.

  4. Prioritize diversity, equity and inclusion.

  5. Be frugal with money, time and energy.




Pam Turos,
Owner & Managing Editor

After spending 15 years in social work serving a variety of health care and nonprofit organizations, Pam transitioned into a new career in freelance writing. While providing communication support for several Cleveland area nonprofits, Pam instinctively sought out collaborations with other highly-experienced professionals who wanted to use their talents in a more inspiring way.

In June of 2016, Pam launched WISH Cleveland and a portion of all Good Cause Creative proceeds continue to support WISH Cleveland’s operations and editorial expenses.

Pam is known for her creative problem-solving skills and passion for social justice. She is a board member of the nonprofit Americans Making Immigrants Feel Safe (AMIS), a graduate of the Cleveland Neighborhood Leadership Development Program, and community manager at The Green House
co-working and office space. A native of Youngstown, Ohio, Pam lives in Euclid with her husband and three children.


Isabel D. Villanueva,
Director of Operations

Isabel joined the Good Cause Creative team in 2018 as an enthusiastic supporter of WISH Cleveland’s first #GivingTuesdayCLE event. Originally tasked with providing coverage during another employee’s leave of absence, she now manages daily operations and financial record keeping. Isabel’s attention to detail and the ability to bring both laughter and calm to any situation are appreciated by clients and co-workers alike.

She has over 30 years of experience in customer/client relations, administration and management. Originally from the Bronx, New York, Isabel moved to Ohio in 2001 and served a variety of roles at Lorain County Community College before joining Good Cause Creative. She is also the Director of Operations at Vivid Vibes Event Planning, where she manages business operations and serves as a liaison between clients, vendors and the event planning team. Isabel earned her bachelor’s degree in Adult Liberal Studies from The University of Toledo.


Nic Abraham, MBA
Marketing Director

As a marketing and public relations practitioner with over 10 years of professional editorial and marketing experience, Nic Abraham has worked with global and national communications leaders. Some of the positions Nic has held include Director of Marketing, Managing Editor, and Digital Marketing Manager. She has worked with B2B and B2C brands in the industries of retail, banking & finance, government, and entertainment. 

Nic earned an MBA in Marketing from Tiffin University and a Bachelors of Arts in Public Relations from Cleveland State University.


Sherri Martz,

Editor since March, 2019, Sherri has extensive experience in the field of writing. The former Director of the Youngstown State University Writing Center and Composition Placement Testing Program, she also has taught a wide range of college writing courses. Her work as both teacher and editor is guided by the understanding that effective use of language empowers both the writer and the reader.

Her children, grandchildren, and spouse can all attest to Sherri's love for and protective instincts toward people, animals, and the earth. If she were to try to articulate a general philosophy, it would be something like, “Life is hard enough. Be kind.”

A resident of Northeast Ohio for many years, Sherri shares a home with her husband, two dogs, and one elderly, crotchety cat.